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Our Story
Founded in 2025 by Jacques Rousseau, It’s Better Outdoors was created with one simple goal: to make time outdoors easier, safer, and more enjoyable for skiers and snowboarders of every skill level.
The idea behind Snow Doffer came from years spent skiing and experiencing changing winter conditions firsthand. Rather than creating another complicated accessory, the goal was to develop a permanent and intuitive solution riders could use naturally during every run.
For Jacques Rousseau, the outdoors has always been a major part of life. A career in construction across North America — founding and leading companies along the way — taught him how to turn ideas into reality: if he can envision it, he can build it.
He has been a passionate skier, road and gravel cyclist, rancher, and long-distance hiker for years. His notable adventures include hikes across the United States, the United Kingdom, France, Italy, and Switzerland: including the Tour du Mont Blanc and the Tour of Monte Rosa.
Retirement to Colorado has finally given him the freedom to pursue the product ideas that have long lived in the back of his mind. Those years on the mountain continue shaping the company's practical, hands-on approach to outdoor products. Crested Butte remains one of the places that continues inspiring the brand's outdoor mindset and appreciation for mountain culture.
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Built Around Simplicity and Safety
At It’s Better Outdoors, innovation starts with solving real problems in a simple way. The team believes outdoor products should feel intuitive, useful, and easy to integrate into everyday adventures without overcomplicating the experience.
Snow Doffer was designed to:
- Help riders remove packed snow quickly
- Support safer binding engagement before every run
- Reduce awkward balancing in snowy conditions
- Work with both skis and snowboards
- Create smoother mountain experiences for all riding levels
The mission remains simple: put a smile on someone’s face with a product that makes skiing and snowboarding easier, safer, and more enjoyable.
Meet the Team
Jacques Rousseau
President
Jacques splits his time between the mountains and the open road, always chasing the next idea worth building. Skiing, cycling, ranching, and long-distance hiking keep him outside as much as possible.As President, Jacques leads It's Better Outdoors' day-to-day direction, turning practical outdoor problems into simple, dependable products. He believes the best solutions come from time spent outside, not behind a desk.
Christiane Guilbeault
Vice President
Supporting the growth and direction of It’s Better Outdoors while helping shape the brand’s customer-focused mission and outdoor lifestyle vision.
Chris DeMots
Team Member
Chris grew up in Wisconsin spending free time and vacations outdoors year round. Snow has never been a reason to stay inside.
Snow too deep? That's what skis and snowshoes are for. Whether camping, hiking, biking, or skiing, Chris is happiest outdoors.
On the business side, Chris works on graphic design, contributes to product development, and helps manage the technology that keeps It's Better Outdoors running. He believes the best products solve everyday problems in simple, practical ways.
Mike Nelson
Team Member
Born and raised in South Florida, Mike’s winters are for visiting family and snowboarding, while warmer months are often spent offshore fishing and boating.
It doesn’t matter if he’s on the mountain or out on the water; Mike is always looking for the next reason to get outside. Those experiences have helped shape both his personal interests and his entrepreneurial ventures.
In collaboration with the team, Mike brings a background in sales, entrepreneurship, and the outdoor industry to It’s Better Outdoors, helping turn new ideas into products designed to make outdoor adventures safer, simpler, and more enjoyable.
Are You Ready for Better Days Outside?
Discover how Snow Doffer helps simplify snow removal before every ride and prepares riders for smoother mountain adventures.
Testimonials
“Securing my bindings used to be frustrating after walking through packed snow. This makes the process much quicker and more comfortable before every run.”
“Simple ideas are usually the best ones. It’s easy to use, stays attached, and helps keep snow from slowing down the start of every ride.”
“I like that I can clear snow without awkward balancing or scraping bindings anymore. It feels much more convenient, especially during long mountain days.”
“Really handy on colder days when the snow gets packed underneath your boots. It saves me a little time getting ready for the next run.”
“A simple thing that makes getting ready on the mountain easier. I don’t have to spend as much time messing with snow buildup before heading back out.”
“I like how quick it is to clear the snow from my boots. No more trying to scrape everything off while balancing before getting into my bindings.”
